How to Grow Your Pinterest Following organically

How to Grow Your Pinterest Following Organically

Posted on Leave a commentPosted in Social Media for Business

Pinterest started out as a crafter and stay-at-home-mom social media site. I still know people who stumble over the name, saying “Pin – ter – ist?” Well, it’s now a content distribution powerhouse. While it doesn’t generate the same amount of one-to-one engagement as say, Facebook or Twitter do, it does spread content and ideas […]

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How Google and Social Media Work Together: Make a Marketing Plan and Just Do the Damn Thing

Posted on Leave a commentPosted in Social Media for Business

You know that social media and search engines are some of the top ways your customers find you. What are you doing about it? And, do those two things work together? Absofreakinglutely. Here’s a breakdown of how social media works with your Google search rankings and how you can make a marketing plan so it […]

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Social Media Highlight: Penzeys

Posted on Posted in Social Media Highlight

Here in Pittsburgh, there’s a Penzeys spice store in the famous Strip District. It’s nestled between local stores that are frequented by locals and tourists alike: Penn Mac, Wholey’s, and Mancini’s Bread (yes, it’s the bread used for Primanti Brothers’ sandwiches). Penzeys is an experience all in itself – a store with hardwood floors and […]

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What’s the ROI on Social Media?

Posted on Posted in Social Media for Business, Social Media ROI

Content marketing, including social media, has been around for more than a decade, yet 68 percent of B2B marketers  and 40 percent of B2C businesses don’t have a documented strategy. Unfortunately, winging it doesn’t usually produce results in marketing. Even without a plan, the golden question that’s been asked across industries and blogs is: What’s the […]

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Social Media Highlight: Temple University

Posted on Posted in Social Media Highlight

While Buzzfeed reports on the latest sassy tweet from Wendy’s, there’s actually a slew of other brands killin’ it on social media. And by “killin’ it,” we mean they’re effectively strengthening their brand, projecting exactly what they stand for, increasing brand awareness, and targeting and engaging their ideal audience or customer. It’s the beautiful thing […]