Social Media Spanx Highlight Cover Photo (1)

How to Use Social Media for Business: Spanx Highlight

Posted Posted in Instagram, Social Media for Business, Social Media Highlight

This is part of a series highlighting businesses – small and large, across industries – effectively using social media to connect with their customers, tell their brand story and make sales. Social influence is strong and only getting stronger. Check out the full series on the influence of social media on marketing here. So we’re […]

how google and social media work together cover photo

How Google and Social Media Work Together: Make a Marketing Plan and Just Do the Damn Thing

Posted Posted in Facebook, Instagram, Social Media for Business, Twitter

You know that social media and search engines are some of the top ways your customers find you. What are you doing about it? And, do those two things work together? Absofreakinglutely. Here’s a breakdown of how social media works with your Google search rankings and how you can make a marketing plan so it […]

roi on social media stunning strategy pittsburgh

What’s the ROI on Social Media?

Posted Posted in Social Media for Business, Social Media ROI

Content marketing, including social media, has been around for more than a decade, yet 68 percent of B2B marketers  and 40 percent of B2C businesses don’t have a documented strategy. Unfortunately, winging it doesn’t usually produce results in marketing. Even without a plan, the golden question that’s been asked across industries and blogs is: What’s the […]